Home / Use cases
Playbooks by use case
The homepage ranking scores general-purpose platforms. Channel work usually calls for a specialist, and each playbook below names it, publishing in the order listed.
Competitive marketing intelligenceRivals' campaigns, pricing, SEO & sentiment, converted into your own marketing movesLIVE CI for SEOReverse-engineer competitor rankings, content velocity & link sources before planning your own quarterLIVE CI for PPC & paid searchCompetitor ad copy, spend patterns & keyword overlap across paid channelsLIVE Pricing intelligenceCompetitor price moves at SKU level, fed into your own pricing decisionsLIVE Advertising intelligenceCreative, placements & messaging shifts across display and socialLIVE Keyword & backlink intelligenceThe queries & referring domains where competitors win and you trailLIVE Product & brand intelligenceFeature launches, review sentiment & positioning changes across the categoryLIVE Patent intelligenceFiling-based signals: R&D priorities 18 months before market entryLIVE Competitor monitoringThe six surfaces to track & the best analysis tools per laneLIVE Social media monitoringMonitoring vs listening, the five benefits & the competitive layerLIVE